Search Engine Optimization
Search Engine Optimization is a technical process of improving a web site’s traffic by targeting the most appropriate keywords which should aptly describe the content of your web site. Search Engine Optimization is thus capable of achieving high rankings via organic search engine results while maintaining revenue goals.
Our approach to Search Engine Optimization
Over here at Designworkz, we believe that effective Search Engine Optimization is a process. It is insufficient to just add META tags and do search engine submission. In fact, search engine submission is one of the final steps in our Search Engine Optimization process.
Proper Search Engine Optimization requires you to beat your competitors, so knowing the keywords and criterion used by your competitors will be an important first step. We believe that good ranking excludes spamming the search engine, and with careful selection of your keywords, your web site will fare well without much effort. To assist us in delivering top-notch work to our clients, we have developed a 7-step process to help you:
1. Identifying competitors
2. Identify keywords
3. Links analyzing
4. Improve the content of your website
5. Submit pages to search engines
6. Check search engines and placements
7. Start again
Step 1: Identify competitors
The first step to good Search Engine Optimization is to identify your competitors. At Designworkz, we will use your most obvious keywords to analyze how well your website is ranking in the search engines, as well as to locate top ranking competitors. One of the tools that we use is the Search Engines Rank Checker. This tool tracks how well your website is ranking in the three main search engines - Google, Yahoo and Live, for your keyphrase. Our belief is that if your website is not ranked top 10 in the search engines, you're possibly losing business. And if its not within the top 100, your website is not visible to the search engines. Fill up the form today and find out how well your website is ranked in the search engines.
Step 2: Identify keywords
It is critical to identify the right keywords to your website. To help in this keyword analysis, we will use tools that help us run the keyword density of your identified competitors. In Search Engine Optimization, it is always important to rank well for ALL of your major pages in your site. It is thus imperative to have different keywords to cater for your major pages.
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Step 3: Links analysis
We believe link building to be vital when it comes to Search Engine Optimization. Hence, our link analysis tools will help you to identify and choose possible partner sites once your site is content-rich and optimized. You will want these sites to link to you if they also link to your competitors! Other potential link partners will also be identified via the Meta keywords.
Step 4: Improving content of your website
After completing steps 1-3, we’ll have a list of keywords that best describe your web pages. It is recommended that you use words that clarify the keywords. For instance, “speakers” might have different meaning – such as car speakers, event speakers, computer speakers, etc.
In Search Engine Optimization, it is important not to overuse or constantly repeat your keywords. This will cause the search engine to ignore or reduce the weight given to that keyword.
Step 5: Search engine submission
Once we’ve ensured that your META title, keywords and description contain your keywords, and in other text and your displayed content, and that you’re satisfied with the results, Designworkz will then submit your URLs to the major search engines. Allow the search engines between 3 weeks to 8 weeks to have your site indexed.
Step 6: Check search engines and placements
Upon search engine submission, we’ll constantly check to see if your web pages have been indexed by the major search engines. If your submitted web pages have not been indexed, we’ll resubmit your URLs. Considering the rate at which the Internet is expanding, it may require several submissions before the URL is indexed by the search engines. By applying our methodology, your ratings in the search engines will improve over time.
Are you ready to take the next step? Find out more about the Search Engine Optimization services we offer.
